fastcompany:

Inside The Hunger Games’ Social Media Machine.

“Within Twitter what we did was expand on that. We started assigning fans different roles within this virtual world. We have district mayors and district recruiters, which really got them active and sharing over Facebook and Twitter. I mean, that’s what Facebook and Twitter are—it’s like your way of identifying who you are and sharing that with your friends. So, by giving them an occupation within their district, we gave them an identity.”

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Interesting read on how “The Hunger Games” used social media in growing buzz for the movie and gaining more exposure.

Yes I’ll admit I participated…..and loved it!